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    Frequently asked questions

    Your questions, answered plainly.

    Everything people ask before working with us: pricing, process, ownership, timelines. If you don't see your question here, just ask.

    Category 01

    Working With Us

    How do I start a project with WebKroo?

    Start by reaching out through our contact page or booking a call. We'll schedule a discovery call to understand your goals, timeline, and budget, then provide a tailored proposal within a few business days.

    What's your typical project timeline?

    Most website builds take 8–12 weeks from kickoff to launch, and complex web applications can take 12–20 weeks. The positioning and content phase of a full rebrand runs 4–6 weeks. We'll give you a specific timeline in our proposal, and once you're live, ongoing work keeps your site moving forward.

    Do you work with clients outside Ottawa?

    Absolutely. While we're based in Ottawa, we serve clients across Canada and the United States. Our process is built for remote collaboration with regular video calls and shared project management tools.

    What industries do you specialize in?

    We work across many industries including SaaS, healthcare, legal, non-profit, government, e-commerce, and hospitality. Our process adapts to each industry's unique needs and compliance requirements.

    Category 02

    Pricing & Investment

    How much does a website cost?

    Every engagement is scoped to your site and how much you want us to take on, so there is no list price. Tell us what you're planning and we'll come back with a plan and a number, itemised so you know exactly what you're investing in.

    Do you offer payment plans?

    Yes. We typically structure payments in milestones: a deposit at kickoff, progress payments at key milestones (design approval, development completion), and a final payment at launch.

    What's included in your pricing?

    Our quotes include strategy, design, development, content integration, testing, launch, and post-launch support. Every quote spells out exactly what's included.

    Do you offer ongoing maintenance?

    Yes, through Ongoing WebOps, our ongoing retainer. Plans are scoped to the site and include security updates, performance monitoring, content updates, and priority support, with every change built on staging and approved by you before it goes live.

    Category 03

    Design & Development

    Will my website be mobile-friendly?

    Every website we build is mobile-first and fully responsive. We test across all major devices and browsers to ensure a flawless experience for every visitor.

    Do you build WordPress sites?

    Yes. WordPress is our native platform, and we build custom themes (not templates) that give your team full content management control. We also work with React, Next.js, and headless CMS stacks when a project calls for them.

    Will I own my website?

    Yes. You own 100% of the code, design, domain, and content. We never hold your website hostage. All source files and assets are transferred to you upon project completion.

    How do you handle content and copywriting?

    We can work with your existing content, collaborate with your team on content strategy, or provide full copywriting services. We recommend integrating content strategy early in the design process for the best results.

    Category 04

    SEO & Marketing

    Do your websites come with SEO?

    Every website we build includes foundational SEO: semantic HTML, meta tags, structured data, sitemap, fast load times, and mobile optimization. For ongoing growth, our SEO & AEO service covers both traditional search and AI answer engines.

    How long does SEO take to show results?

    SEO is a long-term investment. Most clients see meaningful improvements in 3–6 months, with significant results by 6–12 months depending on competition and starting point.

    Do you manage Google Ads?

    Yes, through our Paid Media service. We manage Google Ads campaigns including search, display, and remarketing, and the same team that runs your site builds the landing pages and tracking behind them. You get clear reporting your team can act on, reviewed together.

    Can you help with social media?

    Our Paid Media service covers paid social campaigns alongside search and email. We plan the campaigns, build the creative and landing pages, and report results against the leads and revenue they drive. We don't offer standalone organic social media management.

    Category 05

    Rebrands

    What's included in a full-service rebrand?

    A full-service rebrand covers the positioning and messaging the site has to carry, the content written to match, the design system and page designs, and the WordPress or Webflow build — delivered by one team, with your rankings kept intact through launch.

    Can you redesign our existing brand?

    Yes. Whether you need a refresh or a complete rebrand, we'll evaluate what's working, what isn't, and develop an updated identity that positions you for growth.

    Do you provide brand guidelines?

    Every rebrand includes comprehensive brand guidelines covering logo usage, color specifications, typography, imagery direction, tone of voice, and application examples.

    One email a month. What changed in search, and what we'd do about it.

    Occasional notes on web, SEO, and AI search. No cadence promises, no selling your address.

    Still have questions?

    Ask us anything.

    We'd love to hear from you. Reach out and we'll get back to you within 24 hours.

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    An extension of your teamNik Paprocki · WebKroo