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    webkroo

    Full-service rebrand

    A rebrand and website, from strategy through launch

    We reposition your brand and rebuild your website as one team with one point of accountability, so the result is on message, on brand, and approved by you at every stage.

    See the work
    Brand strategyPositioningMessagingVisual identityLogo & typeDesign systems
    Website designWordPressWebflowMigrationsSEO retentionLaunch

    Trusted by teams across Canada

    Convergence Networks
    Emond Harnden
    Growcer
    Olsen Fashion
    Riva Engine
    Universal Logistics
    FCA-FAC
    Filtr
    Noibu
    Convergence Networks
    Emond Harnden
    Growcer
    Olsen Fashion
    Riva Engine
    Universal Logistics
    FCA-FAC
    Filtr
    Noibu

    Who it's for

    For marketing leads whose brand and site have fallen behind where the company is now.

    The problem

    Your site shouldn't take five vendors.

    Your site was built for an earlier version of the company: off message, hard to update, and quiet on new business. Stitching together a brand designer, a copywriter, and a developer is slow, and nobody owns the result.

    The proof

    A web team you can trust.

    2×

    qualified leads after Growcer's rebrand and rebuild

    85%

    lift in organic traffic through the relaunch

    100%

    of rankings retained, mapped redirect by redirect

    15+

    years repositioning and rebuilding brands

    What we do

    Every part of the build, under one roof.

    The disciplines a great site needs — designed, built, and shipped by the same team.

    Brand strategy & positioning

    We get clear on who you serve and what sets you apart, then build the brand around it.

    Messaging & copywriting

    Every word written to match the new positioning, not filled in after the design.

    Visual identity & art direction

    Logo, type, colour, and a design system that carries across every touchpoint.

    Website design & UX

    Page designs built around how your buyers actually move and decide.

    WordPress or Webflow build

    A fast, well-structured build on the platform your team can run day to day.

    Migration & SEO retention

    Every URL mapped so the rankings you earned survive the relaunch.

    Platforms

    Built on the platform your team can run.

    WordPressContent-heavy sites your team can run without a developer for every change.
    WebflowFast, visual builds for marketing teams that want to move quickly.
    MigrationsClean moves from Wix, Squarespace, HubSpot, or legacy WordPress.
    Integrations & APIsCRMs, booking, payments, and analytics wired into the build.
    Performance & SEOFast Core Web Vitals and structured data in place from day one.
    AccessibilityWCAG 2.1 AA and bilingual EN / FR builds, by default.

    Why WebKroo

    The difference is one accountable team.

    • One team owns strategy, copy, design, and build, so nothing gets lost in handoffs.
    • We build on staging and you approve every stage, so launch day holds no surprises.
    • You can roll straight into ongoing WebOps and keep improving the site instead of letting it drift.
    How it runs

    A rebrand, done right.

    One accountable path from positioning to launch. Here is how the work runs.

    1. 01

      Position

      We get clear on who you serve, what sets you apart, and the story the new brand needs to tell.

      Stakeholder inputCompetitive readPositioning and messaging

    2. 02

      Design and write

      We design the brand and site and write every word to match, and you review each stage before it moves on.

      Design systemPage designsEvery word written

    3. 03

      Build on staging

      We build in WordPress or Webflow on a private staging site, so you see and approve the real thing before anything goes live.

      WordPress or WebflowPrivate stagingYour approval

    4. 04

      Launch and measure

      We launch with redirects and tracking in place, then hand you a site your team can run, or stay on to run it for you.

      Redirect mapAnalytics liveHandoff or WebOps
    Client perspectives

    Teams that stopped juggling vendors.

    “Since partnering with WebKroo, our organic traffic has grown month over month. They reshaped our PPC strategy from branded keywords to high-intent non-branded terms — the ROI speaks for itself.”

    Shaikh Areeb

    Olsen Canada · Digital Marketing Specialist

    “Our new website launched seamlessly and analytics have been climbing ever since. Their communication is exceptional — responsive, proactive, and genuinely invested in our success.”

    Kaytie Loucks

    Convergence Networks · Marketing Manager

    “They delivered everything they promised — and then some. The team understood exactly what we needed and executed with precision. I couldn't recommend them more highly.”

    Jen Parker

    RE/MAX CORE · Realtor

    1 / 6

    What's next

    Now picture this team behind your next project.

    Keep reading

    More on getting this right.

    Branding

    The Best Branding & Identity Agencies for Service Companies

    Ten strong branding agencies compared — and how to choose between identity and a full rebrand.

    Read the article

    Template

    The Complete Web Design RFP Template

    Write an RFP that gets better proposals — with a free template to start from.

    Read the article

    Comparison

    WebKroo vs. Ottawa's Top Web Design Agencies

    An honest, head-to-head comparison against five of Ottawa's strongest agencies.

    Read the article

    What you've asked

    Frequently asked questions.

    If yours isn't here, ask on the call — we'll give you a straight answer.

    How long does a rebrand and build take?

    A comprehensive rebrand with a site build typically runs twelve to sixteen weeks, and simpler engagements land in six to ten. We give you a clear timeline before we start and ship in stages, so you see steady progress throughout.

    Do we have to move off our current platform?

    No. We work with your current WordPress, or move you to WordPress or Webflow if that serves you better. We recommend based on what your team needs to run day to day, not on what is easiest for us.

    Can we do just the site or just the brand?

    Yes. Many clients start with one and add the other. Because the same team handles both, the brand and the site stay consistent whichever way you sequence it.

    Will our existing SEO carry over?

    Yes. We map every URL, put redirects in place, and keep your metadata and structured data intact, so you keep the rankings you have earned.

    What do you need from our team?

    A point of contact for feedback, and access to your brand assets and analytics. We handle the rest, and we keep the review load light so your team is not pulled off their own work.

    One email a month. What changed in search, and what we'd do about it.

    Occasional notes on web, SEO, and AI search. No cadence promises, no selling your address.

    Get started

    Ready to talk about full-service rebrand?

    Tell us where you are and we'll come back with a plan and a quote within one business day.

    See how it works
    Talk to a human, not a form queueNik Paprocki · WebKroo