Working with organizations
Websites for organizations with a lot riding on them.
For associations, nonprofits, healthcare organizations, educational institutions, foundations and public-sector teams, a website is rarely just a marketing site. It serves members, publishes resources, explains programs, answers several audiences at once, has accessibility requirements, connects to systems you already run — and has to stay manageable for your staff long after launch.
Built for teams responsible for important websites.
The common thread isn't a sector. It's a content-rich website that matters to the organization, and an internal team that needs a capable web partner beside it rather than another vendor to manage.
- Associations
- Nonprofits and foundations
- Healthcare organizations
- Educational and research institutions
- Professional and member-based organizations
- Cultural and community organizations
- Public-sector organizations
- Established B2B companies
Organizations we have worked with
Some organizational engagements aren't ones we can write up, so the published case studies don't tell the whole story. See the work we can show.
A bigger website is a different project, not a longer one.
The hard parts usually aren't the pages. They're the structure underneath, the content already there, the systems it has to talk to, and the people who will keep it going.
Several audiences, one website
Members, donors, clients, students, patients, stakeholders, partners, staff and the general public often share a single site. We plan the structure around what each of them came to do, rather than around the org chart.
Content people can actually navigate
Years of programs, resources, reports and pages accumulate faster than anyone can reorganize them. Information architecture is the part of the work that decides whether a visitor finds the one thing they came for.
A CMS your staff can run
If routine changes need a developer, they stop happening. We build editing experiences your team can use confidently — clear page types, reusable components, and no fear of breaking the layout.
Accessibility as part of the work
We design and develop with WCAG accessibility requirements in mind, and can incorporate accessibility testing and remediation into the project scope. It belongs in design and development, not in a review at the end.
Content migration, planned
Moving a large site is an inventory, a set of decisions about what survives, a mapping exercise and a redirect plan. We treat it as its own workstream, because when it is treated as a final step it goes wrong in public.
Search that survives the rebuild
Redirect planning, metadata, structured content, technical SEO and analytics continuity, so a redesign does not cost you the traffic and rankings the old site earned. AI-answer visibility is part of the same job now.
Integrations with what you already run
CRMs, forms, donation platforms, membership and event tools, learning systems, analytics and marketing platforms, and APIs. Usually the question is not whether it can connect, but what should own which record.
Stakeholders, input and approvals
Bigger projects have more people with a legitimate say. We plan for that: who is consulted, who reviews, who decides, and at which milestone — so input arrives when it can still be used.
Documentation and training
Your team should be able to run the site long after launch. Depending on scope, that means CMS documentation, a walkthrough for the people who publish, and notes on how the build is put together.
Good websites start before design begins.
On a larger or more complex project, the work that decides whether the rebuild succeeds happens before anyone opens a design file. Here's what discovery can cover.
- Stakeholder interviews
- Analytics review
- Existing website assessment
- Content inventory
- Audience and user needs
- Sitemap and navigation planning
- Accessibility review
- SEO and search assessment
- CMS requirements
- Functional requirements
- Integration requirements
- Content governance
- Measurement planning
Not every project needs every one of these. A focused rebuild might need four; a multi-audience site with a decade of content and three systems behind it needs most of them. We scope discovery to the project, and we tell you which parts we think it needs and why before you commit to it.
Six stages, and you can see into all of them.
Simple on purpose. Everything is built on a staging site you can review, demoed weekly, and approved by you before it goes live.
Understand
Discovery, stakeholder requirements, analytics, and a review of the content and the technology you have now.
Structure
Information architecture, user journeys, the content model, the sitemap and the requirements the build has to meet.
Design
UX and visual design as a reusable component system, with accessibility and responsive behaviour designed in rather than retrofitted.
Build
CMS development, integrations, content migration, analytics and conversion tracking, SEO foundations and QA on a staging site you can see.
Launch
Testing, redirects, training and documentation, and a rollout planned so the switch is uneventful.
Improve
WebOps after launch: analytics, search visibility, content, accessibility and the steady stream of improvements a live site needs.
The parts nobody wants to find out about later.
Ownership, communication, documentation and what happens after launch. Worth settling before a project starts, whoever you end up hiring.
You own it
Your website, your content, your accounts and the agreed deliverables are yours. No hostage domains, no accounts only we can reach, and nothing that makes leaving expensive.
One point of contact
A named person who knows your project, plus the working channel the whole team shares. You are not re-explaining context to whoever picks up the thread.
Milestones and approvals
Clear milestones, a staging site you can review, and work approved before it goes live. Weekly demos mean you see the build as it is, not as a status report describes it.
Documentation you keep
Project documentation and CMS documentation, and training for the people who will publish, where that is part of the scope. Written for your staff, not for developers.
We can stay after launch
Most clients roll a project into ongoing WebOps with the same team. Launch does not have to be the point where the people who built it hand you the keys and disappear.
Accessibility in the plan
Designed and developed with WCAG requirements in mind, with testing and remediation built into the scope where that is required. We will tell you what we can and cannot stand behind.
Maintenance and access control
Managed hosting and maintenance, updates, access controls, monitoring and backups, and ongoing technical support according to the scope we agree. No site is ever risk-free, and we will not pretend otherwise.
Privacy-aware implementation
Consent, analytics configuration, form handling and third-party scripts implemented with privacy in mind, and documented so your team can answer questions about them.
Measurement that survives
GA4, GTM, conversion and event tracking, dashboards and ongoing reporting where that is part of the engagement — carried through a migration rather than rebuilt from nothing afterwards.
A focused toolkit, chosen for what you actually need.
We work in a small set of platforms rather than claiming to work in everything, because knowing a platform properly is what makes the build predictable and the support afterwards worth having. Which one we recommend comes out of discovery, not out of habit.
WordPress
The workhorse for content-rich organizational sites: a large editorial team, deep page structures, and an ecosystem your staff may already know.
Webflow
Fast to launch and pleasant to maintain when the site is marketing-led and the structure is stable.
Framer
For sites where the design is the point and the content set is focused rather than sprawling.
Custom builds
Next.js, Vercel, GitHub and Supabase when the website is closer to an application — member areas, tools, or something that has to talk to your systems.
Plan it, build it, run it, grow it.
Planning and discovery sit at the front of a project rather than in a group of their own. Most organizational engagements start there and carry on as ongoing WebOps and search — same team either way.
Website Projects
Build it. Major, defined website initiatives.
WebOps
Run it. Everything that keeps the site moving after launch.
Search & Growth
Grow it. Search, AI answers and the campaigns that drive traffic.
Responding to an RFP or putting one together? Send us the brief and we'll tell you plainly whether we're the right fit for it.
Start a conversation
Planning a website project?
Tell us what you're working on — where the current site falls down, who it has to serve, and what's driving the timing. We'll tell you what we'd do first, and whether that's us or someone else.
Your team + our KrooNik Paprocki · WebKroo