The extended web team

Your marketing team could use more web team.

WebKroo plugs into your existing team to help design, build and run your website — senior people, AI-powered workflows, and no extra full-time hires.

See how it works

In-house marketing teams we plug into

100+

clients since 2010

Who it's for

Your web list keeps growing. Your team doesn't.

Your team is busy. We get it. The website still needs updating, campaigns still need to launch, pages still need building — and that redesign isn't going to do itself. Send us the work your team doesn't have time to get to.

Marketing knows what needs to happen. We help get it done.

And we work comfortably alongside your IT, security and technical teams — they get documented work and fewer ad-hoc requests, not another vendor to chase.

Everything landing on your list

New campaigns
Landing pages
Site improvements
Content
Technical fixes
AI search
SEO
Integrations
Accessibility
Analytics
Major rebuilds

Need a designer this week and a developer next week? That's the point.

No recruiting
No additional salaries
No benefits
No managing freelancers
No agency onboarding every time something new comes up

How it works

There are two ways to work with us. Start at either door. Most teams end up using both.

01 · Build

Build

When the website needs a major change.

A redesign, a rebuild, a migration, a new digital experience. One managed project — strategy, UX, design, development, CMS, search foundations and launch — delivered on something your team can actually run afterwards.

Included

Strategy and UX
Design and development
CMS build and migration
Search foundations and analytics
Accessibility and performance
Launch, and a team that knows the site

Learn more

Approve it before it ships

Every change lands on a private staging site first, so you review the real thing rather than a mockup.

Built for your team to run

The CMS gets set up around how your marketing team actually publishes, not around how we like to build.

02 · Run

Run

When your team needs ongoing web capacity.

Everything after launch. Pages, campaigns, design, development, optimization, content and search visibility — sent to one place and handled by a team that already knows your site.

Included

Pages and campaigns
Design and development requests
WebOps and technical improvements
Conversion and performance work
Content implementation
AI search visibility

Learn more

Your backlog stops growing

Web work has somewhere to go the day it comes up, instead of waiting for a quarter with room in it.

Getting found is part of the job

We're already running the site, so keeping it discoverable across Google and AI answers isn't something you buy separately.

How it works

Expert people, one place to send work, and AI through all of it. It's why a small senior team can absorb the volume of a much larger one.

People

A dedicated Kroo that learns your business, your brand, your website and the way your team works. The same people, engagement after engagement.

Platform

One place to request work, talk it through, set priorities, approve and track everything. No chasing threads across email and five tools.

AI

Built into how we work, not bolted on. AI drafts and researches, maps migrations, audits accessibility and performance, watches your search and AI-answer visibility, and clears the busywork — so senior people spend their hours on the judgment calls.

The platform

One way in. Everything visible.

Requests go in, the right specialists pick them up, and your marketing manager can see where everything stands without asking anyone. You keep ownership; we handle execution.

Engagement

Your kroo, at a glance

Point of contact: One named lead
Where work lands: Staging first
Demos: Weekly
Backlog: Shared and live
Reporting: Plain language

Meet your Kroo

Not five contractors. One team. You get a named web lead. Who picks up which piece of work is our problem, not yours.

Not a collection of freelancers. Not another vendor to manage. A managed team that plugs into yours and learns how you work.

See how a project runs About WebKroo

Hire, outsource, or automate it away? None of the above.

Every option here is a reasonable one, and you may already be using several. Here's honestly where each holds up.

WebKroo compared with an in-house team, a web agency, freelancers, and AI tools alone
	Speed	Flexibility	Full skill mix	Scales up & down	Knows your site	AI-powered
WebKrooA managed web team that plugs into yours — senior people, one workflow, and AI running through all of it.
Your in-house teamThey know the business better than anyone. There just aren't enough of them, and one team rarely covers design, development, search and QA at once.
A web agencyStrong on a launch. Slower on the hundred small things after it, because every one of them is a scope, a quote and a change order.
FreelancersFast and affordable until you need a second discipline, or the one person who knows your site is unavailable.
AI tools on their ownGenuinely fast, and cheap to scale. But they don't know your brand, can't own an outcome, and still need someone senior to judge whether the output is any good.

WebKroo

A managed web team that plugs into yours — senior people, one workflow, and AI running through all of it.

Speed
Flexibility
Full skill mix
Scales up & down
Knows your site
AI-powered

Your in-house team

They know the business better than anyone. There just aren't enough of them, and one team rarely covers design, development, search and QA at once.

Speed
Flexibility
Full skill mix
Scales up & down
Knows your site
AI-powered

A web agency

Strong on a launch. Slower on the hundred small things after it, because every one of them is a scope, a quote and a change order.

Speed
Flexibility
Full skill mix
Scales up & down
Knows your site
AI-powered

Freelancers

Fast and affordable until you need a second discipline, or the one person who knows your site is unavailable.

Speed
Flexibility
Full skill mix
Scales up & down
Knows your site
AI-powered

AI tools on their own

Genuinely fast, and cheap to scale. But they don't know your brand, can't own an outcome, and still need someone senior to judge whether the output is any good.

Speed
Flexibility
Full skill mix
Scales up & down
Knows your site
AI-powered

Fit

We're probably a great fit if… …and probably not your Kroo if the right-hand column sounds more like you.

A great fit

You already have a marketing team
Your team owns the strategy but needs help executing it
Your web backlog keeps growing
You don't want to hire several more full-time people
You want one reliable partner that gets to know your business

Probably not your Kroo

You're looking for your first cheap website
You want a freelancer for a few hours
You need a full-service marketing agency to run everything
You're shopping primarily on hourly rates
You want us to work across ten obscure CMS platforms

All real needs — just not what we're built for. We'd rather say so on the first call than take the work and disappoint you.

WebKroo™

We're not another agency, and we're not here to run your marketing. We're the web arm of the team you already have — senior people, working in AI-powered workflows, picking up what your marketing team doesn't have the hours for.

Designer

UX and UI, built around what the site has to do.

Developer

WordPress, Webflow or headless, staging-first.

SEO / AEO

Found in Google and cited by AI answers.

Checked before it ships, not after you find it.

Project manager

One named contact who knows your stack.

The toolkit

We keep the toolkit tight. Because being great at a few platforms beats being mediocre at fifty.

If you're already on one of these, great — your Kroo can move on day one instead of spending the first month learning a new stack. If you're rebuilding, we'll help you pick the one that fits how your team actually works.

See how a build runs

Websites

WordPress
Webflow
Framer

The CMS platforms we build and run every week.

Custom web & AI experiences

Vercel
GitHub
Supabase

For applications, interactive tools and functionality that goes beyond a CMS.

What changed

What changes when web work stops waiting. Real results from teams who handed execution to us and kept ownership in-house.

Explore our work

40%

Faster page load

Emond Harnden

85%

More organic traffic

Growcer

Lead generation

Riva Engine

2.5x

Time on site

Riva Engine

Customer stories

Built. Launched. Grown. A few of the teams we work with, and what changed.

All case studies

Web development · Ongoing WebOps

A bilingual law firm site and custom intranet, run and maintained by the same team ever since.

more resource access after the rebuild

Read the Emond Harnden story

Trusted partnerships

“Since partnering with WebKroo, our organic traffic has grown month over month. They reshaped our PPC strategy from branded keywords to high-intent non-branded terms — the ROI speaks for itself.”

SAShaikh AreebOlsen Canada · Digital Marketing Specialist

Rated 5.0 from 40+ verified reviews

5.0 from 40+ verified reviews

Best Website Design Agency

Top Agency 2025

Insights

What we're working out in the open. Practical writing on search, AI answers, and running a site that keeps improving.

View all

Jun 28, 2026

One email a month. What changed in search, and what we'd do about it.

Need more web team?

Plug ours into yours. Book 30 minutes and we'll go through your site, your list, and exactly what we'd pick up first.