Our process
How a project runs at WebKroo.
Six phases from discovery to growth, run in a shared workspace you can see into. Everything is built on staging, demoed weekly, and approved by you before it goes live.
6
Phases, one accountable team
Weekly
Demos and decisions
100%
Built and approved on staging
15+
Years refining the process
From first call to compounding results.
01
Discovery
Assessing what you have and what it has to do
Before anyone opens a design file, we look at what exists: the current site, the content already on it, what the analytics say people do, the systems it talks to, and what the people inside your organization need it to do. The point is to find the decisions that are expensive to get wrong later, while they are still cheap.
What we do
- Stakeholder interviews and workshops
- Analytics review and existing website assessment
- Content inventory and audience needs
- Accessibility and search assessment
- CMS, functional and integration requirements
- Project scope, measurement plan and timeline
Deliverables
Discovery brief, content inventory, requirements and a project roadmap
Scaled to the project — a focused rebuild needs a handful of these, a larger one needs most of them.
02
Strategy
Defining the path forward
We translate research into a clear plan. Information architecture, content strategy, and conversion mapping ensure every element of your site serves a purpose.
What we do
- Information architecture and sitemap
- Content strategy and messaging framework
- SEO keyword mapping
- Conversion funnel planning
- Technology stack selection
Deliverables
Sitemap, content plan, keyword map, wireframes
03
Design
Crafting the experience
Our design phase balances aesthetics with function. Every layout, interaction, and visual element is designed to engage visitors and drive action.
What we do
- Brand-aligned visual direction
- Responsive UI design (mobile-first)
- Interactive prototyping
- Accessibility compliance (WCAG AA)
- Design system and component library
Deliverables
High-fidelity mockups, interactive prototype, design system
04
Development
Building with precision
We build clean, performant, and scalable code on a private staging site, so you review the real build before anything goes live. Every project follows modern development standards with rigorous testing at every stage.
What we do
- Front-end development (React, Next.js)
- CMS integration (WordPress, headless)
- Performance optimization (Core Web Vitals)
- Cross-browser and device testing
- Security hardening and SSL
Deliverables
Staging site, QA test results, performance benchmarks
05
Launch
Going live with confidence
Launch day is a milestone, not the end. Once you approve the staging build, we handle deployment, DNS, analytics setup, and post-launch monitoring so everything runs the way it should.
What we do
- Production deployment and DNS configuration
- Analytics and tracking setup
- SEO launch checklist (redirects, sitemaps, robots.txt)
- Performance monitoring
- Team training and handover
Deliverables
Live website, analytics dashboard, training documentation
06
Growth
Continuous improvement
We don't disappear after launch. WebOps keeps improving your site, so optimization, content updates and performance monitoring keep delivering results long after go-live.
What we do
- Monthly performance reporting
- Conversion rate optimization (CRO)
- Content updates and blog management
- SEO monitoring and adjustments
- Security patches and maintenance
Deliverables
Monthly reports, optimization recommendations, ongoing support
Good websites start before design begins.
On a bigger or more complex project, discovery is its own piece of work. Here is everything it can include.
- Stakeholder interviews
- Analytics review
- Existing website assessment
- Content inventory
- Audience and user needs
- Sitemap and navigation planning
- Accessibility review
- SEO and search assessment
- CMS requirements
- Functional requirements
- Integration requirements
- Content governance
- Measurement planning
Not every project needs every one of these. A focused rebuild might need four; a multi-audience site with a decade of content and three systems behind it needs most of them. We scope discovery to the project, and we tell you which parts we think it needs and why before you commit to it.
Working with organizationsWhatever the phase, the week looks the same.
Shared workspace
One Kanban for your team and ours. Real-time tasks, comments, and approvals instead of monthly status PDFs.
Weekly sprints
Demos every week and decisions on the same call. We course-correct as we go, so there are no surprises at launch.
One team, one process
One team scopes, designs, ships, and measures your work as a single continuous process — with a dedicated project manager keeping communication clear and everything on track.
AI handles the checks, drafts, and busywork inside this rhythm. The judgment stays senior and human.
A project ends. Your website doesn't.
Launch is the midpoint, not the finish line. Most clients roll their project into Ongoing WebOps: the same team, a monthly plan, and a steady stream of improvements so the site keeps earning its keep.
Get started
Ready to put this process to work?
Tell us your goals and we'll map a plan, and say plainly what we'd take on first.
Your team + our KrooNik Paprocki · WebKroo