Our process
How a project runs at WebKroo.
Six phases from discovery to growth, run in a shared workspace you can see into. Everything is built on staging, demoed weekly, and approved by you before it goes live.
6
Phases, one accountable team
Weekly
Demos and decisions
100%
Built and approved on staging
15+
Years refining the process
The six phases
From first call to compounding results.
01
Discovery
Understanding your business
Every project starts with deep research. We analyze your market, competitors, audience, and goals to build a strategy grounded in data, not assumptions.
What we do
- Stakeholder interviews and workshops
- Competitor and market analysis
- User research and persona development
- Technical requirements gathering
- Project scope and timeline definition
Deliverables
Discovery brief, competitive audit, project roadmap
02
Strategy
Defining the path forward
We translate research into a clear plan. Information architecture, content strategy, and conversion mapping ensure every element of your site serves a purpose.
What we do
- Information architecture and sitemap
- Content strategy and messaging framework
- SEO keyword mapping
- Conversion funnel planning
- Technology stack selection
Deliverables
Sitemap, content plan, keyword map, wireframes
03
Design
Crafting the experience
Our design phase balances aesthetics with function. Every layout, interaction, and visual element is designed to engage visitors and drive action.
What we do
- Brand-aligned visual direction
- Responsive UI design (mobile-first)
- Interactive prototyping
- Accessibility compliance (WCAG AA)
- Design system and component library
Deliverables
High-fidelity mockups, interactive prototype, design system
04
Development
Building with precision
We build clean, performant, and scalable code on a private staging site, so you review the real build before anything goes live. Every project follows modern development standards with rigorous testing at every stage.
What we do
- Front-end development (React, Next.js)
- CMS integration (WordPress, headless)
- Performance optimization (Core Web Vitals)
- Cross-browser and device testing
- Security hardening and SSL
Deliverables
Staging site, QA test results, performance benchmarks
05
Launch
Going live with confidence
Launch day is a milestone, not the end. Once you approve the staging build, we handle deployment, DNS, analytics setup, and post-launch monitoring so everything runs the way it should.
What we do
- Production deployment and DNS configuration
- Analytics and tracking setup
- SEO launch checklist (redirects, sitemaps, robots.txt)
- Performance monitoring
- Team training and handover
Deliverables
Live website, analytics dashboard, training documentation
06
Growth
Continuous improvement
We don't disappear after launch. As your web team, we keep improving your site, so optimization, content updates, and performance monitoring keep delivering results long after go-live.
What we do
- Monthly performance reporting
- Conversion rate optimization (CRO)
- Content updates and blog management
- SEO monitoring and adjustments
- Security patches and maintenance
Deliverables
Monthly reports, optimization recommendations, ongoing support
The rhythm
Whatever the phase, the week looks the same.
Shared workspace
One Kanban for your team and ours. Real-time tasks, comments, and approvals instead of monthly status PDFs.
Weekly sprints
Demos every week and decisions on the same call. We course-correct as we go, so there are no surprises at launch.
One team, one process
One team scopes, designs, ships, and measures your work as a single continuous process — with a dedicated project manager keeping communication clear and everything on track.
AI handles the checks, drafts, and busywork inside this rhythm. The judgment stays senior and human.
After launch
A project ends. Your website doesn't.
Launch is the midpoint, not the finish line. Most clients roll their project into Ongoing WebOps: the same team, a monthly plan, and a steady stream of improvements so the site keeps earning its keep.
Get started today
Ready to put this process to work?
Tell us your goals and we'll map a plan that gives your team the capacity to hit them, without adding headcount.
Need assistance?We're here to provide supportOr send us the details — no commitment either way