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    The WebKroo platform

    Your website and marketing, run with intention

    We built our own platform for our clients, from websites to marketing tools. It keeps the work transparent, cuts out the back and forth, and uses AI where it genuinely helps, so your Kroo can spend its time where it matters.
    Get in touch How it works
    Emond HarndenGrowcerRivaConvergence NetworksFCA-FACOlsenUniversal LogisticsFiltrNoibu

    Built with intention

    Every part of it is there for a reason

    We didn’t buy a stack of tools and hand you the logins. We built one platform around how your website and marketing actually get done, and kept only what helps.

    Transparency

    You see what we see

    Requests, progress, content, approvals and results in one place, as they happen. Nothing waits in someone’s inbox.

    Efficiency

    Less back and forth

    Review a page, approve a post or sign off a month of content in a few clicks. Fewer emails, fewer meetings, faster launches.

    AI-empowered workflows

    AI where it earns its place

    AI takes on the repetitive steps so our people spend their time on judgment, craft and your priorities. A person reviews everything.

    One platform

    From your website to your social calendar

    The work, the content, your visibility and your results live in one place. Your Kroo uses the platform to get things done, and you use it to follow along, review and approve.
    Workspace TasksExample workspace

    Your work, in one place

    A little more off your plate.

    Your priorities. A clear view of what’s moving.
    Y
    All active work
    To do2
    Website

    Refresh the product pages

    Medium2
    Development
    Search

    Plan next month’s search content

    Medium1
    Search
    In progress2
    Campaign

    Build the annual conference landing page

    High4
    Design + development
    Website

    Improve mobile navigation

    Medium2
    Development
    In review1
    Website project

    Review the new homepage design

    High3
    YYour team
    Done2
    Accessibility

    Publish the accessibility updates

    Medium2
    Quality assurance
    Analytics

    Update campaign tracking

    Medium1
    Digital marketing
    Less chasing updates. More getting things done.Website + digital marketing
    A look inside the WebKroo workspace · Example tasks
    Explore workspace

    Content approval

    Approve a month of content in minutes

    Social posts, LinkedIn content, articles and newsletters are planned by campaign and shared with you for review. You see each post the way it will look, and decide in one place.

    See it before it posts

    Previews for Instagram, Facebook, LinkedIn, X, Threads and TikTok show the crop and the caption the way your audience will.

    Approve, or ask for changes

    Approve a post, leave a note on what to change, or approve the whole month at once.

    Every post has a purpose

    Posts sit in campaigns with a brief, so you can see what each one is for and how the campaign is coming along.

    Easy for others to review

    Send a branded review link to anyone who needs to sign off. They comment and approve without creating an account.

    YC

    Your company

    Company page

    Mar 10 ·

    Follow

    Something new is coming to our clients this spring. 🌱 A faster way to get answers, built around the questions you ask us most. More on the 18th.

    Illustration of a modern office building
    Like Comment Repost Send

    Preview · how it will look on LinkedIn. Layout is approximate; the network has the final word on crops and folds.

    What’s in it

    Everything your website and marketing need

    Six parts, one platform, and one team using it for you.

    Client workspace

    Send requests, set priorities, follow progress and approve work before it goes live, on your laptop or your phone.

    Content and social

    Campaigns, social posts, LinkedIn content, articles and newsletters, planned on one board with previews for each network.

    Conversations in context

    Talk with your Kroo next to the work itself, so decisions and files stay with the request they belong to.

    Campaign management

    Search, social and LinkedIn campaigns run alongside the landing pages they point to, with tracking that shows which ones bring in leads.

    Visibility and reporting

    Website, search, AI visibility and campaign results in one view, with a plain-English summary of what changed and what to do next.

    Custom tools and integrations

    Portals, dashboards, AI features and integrations built for your business on Vercel, GitHub and Supabase, and kept running after launch.

    AI-empowered, people-led

    Smarter workflows. People in charge.

    We use AI on purpose, in the steps where it saves time or adds insight. Your Kroo decides what happens next and stands behind the result.

    More done, sooner

    The repetitive steps move faster, so your Kroo spends its time on the ideas, the design and the details.

    More you can see

    Search, AI answers and campaigns are tracked in one place, so you see what’s working sooner.

    Nothing goes live unchecked

    A person reviews every piece of work, and you approve it before it goes live.

    Why it matters

    More than software. A team that uses it for you.

    Software on its ownThe WebKroo platform
    Who does the workYou do, in one more tool.Your Kroo does. You review and approve.
    How it fits togetherSeparate tools for content, campaigns and reports.One platform, connected to your website and your campaigns.
    Seeing resultsExports and dashboards to make sense of yourself.Results with a summary of what changed and what to do next.
    When you need moreWait for the vendor’s roadmap.We build what your business needs.

    Learn more

    Frequently asked questions

    Is the platform a separate software subscription?
    No. You don’t buy software from us. The platform comes with our service: the workspace is included, and we agree with you which other tools your work needs.
    Do we have to learn new software?
    Very little. Most clients use the workspace to send requests, review work and approve it, on a laptop or a phone. Your Kroo uses the rest of the platform for you.
    What can we see in the platform?
    Your requests and their progress, your campaigns and content, work waiting for your review, and your results across the website, search, AI visibility and campaigns.
    Can other people at our company review content?
    Yes. We can send a branded review link to anyone who needs to sign off. They see each post as it will look, leave comments and approve without creating an account.
    Which social networks can we preview?
    Posts can be previewed as they’ll look on Instagram, Facebook, LinkedIn, X, Threads and TikTok. Previews are close to what each network shows, and the network has the final word on crops.
    Can you build a custom tool for our business?
    Yes. We build portals, dashboards, AI features and integrations on Vercel, GitHub and Supabase, and we can keep them running after launch.
    How does AI fit in?
    We use AI on purpose, in the steps where it saves time or adds insight, like first drafts and tracking how AI assistants describe your brand. It doesn’t replace judgment: a person reviews the work, and you approve it before it goes live.

    See the platform in action

    Tell us about your website and marketing, and we’ll show you how your Kroo would run it.

    Get in touch How it works