Legal & Professional Services
A law firm website you are happy to be judged on
The web agency for law firms and professional services. Strategy, design, development and SEO from one Kroo, working alongside your team, so there's no separate vendor to manage for each.
The problem
Prospective clients judge your firm online before they ever call, and a dated site sends the wrong signal about your expertise. Meanwhile every small update goes through a developer, and competitors keep outranking you for the practice areas you want. On top of that, your site has to meet Law Society rules and AODA/WCAG accessibility standards.
Track record
Built for how legal & professional services works.
15+
Years in the Market
What partnerships look like in practice.
“Since partnering with WebKroo, our organic traffic has grown month over month. They reshaped our PPC strategy from branded keywords to high-intent non-branded terms — the ROI speaks for itself.”
Shaikh Areeb
Olsen Canada · Digital Marketing Specialist
“Our new website launched seamlessly and analytics have been climbing ever since. Their communication is exceptional — responsive, proactive, and genuinely invested in our success.”
Kaytie Loucks
Convergence Networks · Marketing Manager
“They delivered everything they promised — and then some. The team understood exactly what we needed and executed with precision. I couldn't recommend them more highly.”
Jen Parker
RE/MAX CORE · Realtor
1 / 6
Everything your website needs, from one agency instead of five.
01
Brand and website rebuild
Positioning, identity, and website rebuilt as one project, from visual identity to brand guidelines. Built within Law Society advertising rules from the start.
02
Web design and development
Authoritative, conversion-focused websites with practice area templates, lawyer profiles, and publishing tools your team can manage. WordPress-native, platform-flexible.
03
Ongoing WebOps
Everything after launch: bio updates, new practice pages and improvements, shipped on an ongoing basis by the agency that built the site, each change reviewed on staging first.
04
SEO & AEO
Practice-area keyword targeting, local SEO, and structured data that help your firm rank for high-intent legal searches, in Google and in AI answers.
05
Paid Media
Search and social campaigns for competitive practice areas, paired with landing pages built by the same team behind the campaigns.
06
Accessibility & Compliance
AODA/WCAG compliance built into every project we ship, not sold as an add-on. Your site meets Ontario and federal requirements by default.
Your website, in the hands of people who know legal & professional services.
Legal Industry Expertise
We understand Law Society advertising rules, practice area structures, and how legal clients search for representation.
What you get, in practice.
5.0
Google Rating
Your team + our Kroo.
Strategy, design, development and SEO for legal & professional services, from one agency working alongside your team.
Start with one call.
What legal & professional services teams get
- Brand and website rebuild
- Web design and development
- Ongoing WebOps
- SEO & AEO
- Paid Media
- Accessibility & Compliance
FAQ
The questions legal & professional services organizations ask us.
What types of legal firms do you work with?
We work with solo practitioners, boutique firms, and full-service law firms across practice areas including corporate, litigation, family law, immigration, employment, and more.
Do you understand Law Society advertising rules?
Yes. We design within Law Society of Ontario guidelines and can adapt to other provincial requirements. We ensure all claims and marketing language comply with professional conduct rules.
How long does a law firm website project take?
A typical law firm website takes 6–10 weeks from discovery to launch. Larger firms with multiple practice areas may take 10–14 weeks.
Do you offer ongoing support after launch?
Yes. Most firms stay with us on Ongoing WebOps: the same agency that built the site handles security updates, content changes, SEO monitoring and performance work, and keeps moving it forward.
Get started
One short call to see what we'd take on first.
Tell us what you need and we'll turn it into a clear recommendation, whether that's a website project, WebOps, search and growth, or all three.
Your team + our KrooNik Paprocki · WebKroo