SaaS & Technology
A SaaS website that keeps pace with the product
One web agency for your marketing site and product surfaces. Strategy, design, development and SEO, built on staging and improved release after release, working alongside your team.
The problem
Your onboarding bleeds users before they ever see value, and every new feature feels bolted on instead of part of one product. Your marketing site and product UI read like two different brands, which erodes trust and trial-to-paid conversion. Meanwhile your team spends more time patching UX debt than shipping the features that matter.
Track record
Built for how saas & technology works.
15+
Years in the Market
What partnerships look like in practice.
“Since partnering with WebKroo, our organic traffic has grown month over month. They reshaped our PPC strategy from branded keywords to high-intent non-branded terms — the ROI speaks for itself.”
Shaikh Areeb
Olsen Canada · Digital Marketing Specialist
“Our new website launched seamlessly and analytics have been climbing ever since. Their communication is exceptional — responsive, proactive, and genuinely invested in our success.”
Kaytie Loucks
Convergence Networks · Marketing Manager
“They delivered everything they promised — and then some. The team understood exactly what we needed and executed with precision. I couldn't recommend them more highly.”
Jen Parker
RE/MAX CORE · Realtor
1 / 6
Everything your website needs, from one agency instead of five.
01
Brand and website rebuild
Positioning, identity, and website rebuilt as one project. The right move after a rename, a funding round, or a pivot your current brand can't keep up with.
02
Web design and development
A fast, conversion-focused marketing site with pricing pages, feature tours, and comparison layouts that drive sign-ups. Built on WordPress, Webflow or Framer.
03
Ongoing WebOps
Everything after launch: landing pages, pricing updates, experiments and fixes, handled by the same agency that built the site.
04
SEO & AEO
Technical SEO, content, and answer-engine optimization so buyers find you in search results and in AI answers when they compare tools.
05
Paid Media
Campaign strategy and management paired with landing pages built by the same team, so the campaigns and the pages they point to are handled together.
06
One agency instead of four vendors
You know your product and your priorities. We bring the web strategy, the specialists and the process, so there's no design shop, developer, SEO vendor and freelancer to keep in sync. Every change is built and reviewed on staging before it goes live.
Your website, in the hands of people who know saas & technology.
Deep SaaS Expertise
We understand churn, activation metrics, and MRR, not just pretty screens. Our team has worked with SaaS products at every stage, from pre-seed to Series B+.
What you get, in practice.
WCAG AA
Accessible Builds
Your team + our Kroo.
Strategy, design, development and SEO for saas & technology, from one agency working alongside your team.
Start with one call.
What saas & technology teams get
- Brand and website rebuild
- Web design and development
- Ongoing WebOps
- SEO & AEO
- Paid Media
- One agency instead of four vendors
FAQ
The questions saas & technology organizations ask us.
What types of SaaS companies do you work with?
We work with SaaS companies at every stage, from pre-seed startups building their MVP to Series B+ platforms redesigning for scale. Our clients span B2B, B2C, fintech, HR tech, proptech, and more.
Do you work on the product UI or just the marketing site?
Both. We design end-to-end: marketing websites that convert, onboarding flows that activate, and product dashboards that retain. Our design system approach keeps every touchpoint consistent.
How is this different from a project agency or a set of freelancers?
A project agency builds and moves on. Freelancers each hold one piece, and you're the one keeping design, development and search in sync. With WebKroo you get one agency that understands churn, activation metrics and MRR, works alongside your team, and keeps the site moving forward instead of going quiet after launch.
How long does a typical SaaS design project take?
A marketing site redesign typically takes 6-8 weeks. A full product UX overhaul with design system runs 10-16 weeks. We align timelines with your sprint cadence and release schedule.
Get started
One short call to see what we'd take on first.
Tell us what you need and we'll turn it into a clear recommendation, whether that's a website project, WebOps, search and growth, or all three.
Your team + our KrooNik Paprocki · WebKroo